What is a Growth Lab Team?

The Growth Lab Team (GLT) is the cross-functional internal team that owns the 2Y3X Roadmap.

• 3–7 people, including the founder.
• Picked for change-making capacity, not seniority.
• Always includes the founder/CEO, the head of the biggest revenue function, the head of sales, the head of ops/finance, and one or two rising stars.
• Meets weekly for one hour.
• Runs the monthly progress update (one day, includes training).
• Runs the quarterly Roadmap review (one day).
• Designs new processes, then hands them off to departmental heads.

See The Growth Lab Team for the full description, or Chapter 3 of the book.