# 2Y3X — Full Reference > 2Y3X is a specialist growth-acceleration programme for independent marketing, digital and advertising agencies in the UK and USA. It helps agency founders double revenue within two years, triple the value of the business, and build a motivated succession team — with results guarantees built into the pricing. Founded by serial agency founder Felix Velarde, author of *Scale at Speed*. This document is a full-text reference to the public content of 2y3x.com: the programmes and workshops, pricing, methodology, team, client results, and how to get in touch. It does not reproduce the contents of the book *Scale at Speed* (available separately). Prices are shown as UK (£) / US ($); the website displays the relevant currency by visitor location. Trademarks: 2Y3X®, QuickMap® and Earnout Maximiser® are registered. Company No. 12159091. --- ## Overview 2Y3X exists to help agency owners break through the growth plateau. Most founders know the feast-and-famine rollercoaster: periods of frantic delivery followed by a scramble for new business, with the owner permanently stuck in the weeds. 2Y3X's premise is that within 90 days an agency can be transformed, and thereafter can "scale at speed" — doubling revenue within two years and more than tripling the value of the business. The approach is delivered by a team of people who have themselves founded, run, scaled and sold agencies. It is built around three ideas: 1. **A clear plan** — audacious three-year goals broken down into practical quarterly tasks (the Strategy Map). 2. **A superstar succession team** — turning your best people into a motivated team that takes long-term responsibility for growth, freeing the founder to work on the important, challenging work again. 3. **Value, guaranteed** — the fee structure carries results guarantees; the goal is to triple the value of the agency. ## Who it's for - Independent marketing, digital and advertising agencies, roughly $2M–$8M in revenue - Owner-led agencies wanting to double revenue and triple business value - Founders preparing to sell within 12 months, or who simply want to escape day-to-day firefighting and enjoy leadership again - Smaller agencies (entry tier): fewer than 12 staff and under £1.2M / $1.2M revenue - Founders who have tried EOS or worked with an advisor and still feel demoralised ## Programmes, workshops and pricing Prices are shown as UK (£) / US ($). Most programmes offer a choice of fee structures; exact terms are confirmed on a discovery call. Every engagement starts with a discovery call (https://calendly.com/2y3x/discovery). ### The 2Y3X programme — the flagship two-year growth accelerator The full programme does what it says on the tin: it is designed to give the founder freedom, transform the team, and triple the value of the agency over roughly two years, with results guarantees built into the fee. - Fee structure (a): £4,167 / $8,333 per month plus a performance fee of £100,000 / $200,000 on results. - Fee structure (b): a flat £6,000 / $12,000 per month (£150,000 / $300,000 total). - URL: https://2y3x.com/2y3x-growth-acceleration-for-digital-and-marketing-agencies/ ### 2Y3X for smaller agencies — the entry tier For agencies with fewer than twelve staff and less than £1.2M / $1.2M revenue. You get the 2Y3X process with a focus on building revenue and giving you confidence as a leader — an affordable way to get the scaling journey off to a flying start. - £2,500 / $4,500 per month; total programme fee £60,000 / $120,000 (performance) to £90,000 / $160,000 (flat). ### 2Y3X Sale Accelerator — prepare for a high-value exit For founders aiming to sell their agency within twelve months. The programme fixes valuation discount factors fast while developing a succession team, gives access to the best M&A advisors in the business, and frees the founder to focus on doing the best possible deal (the Earnout Maximiser® approach). - £5,500 / $10,000 per month; total programme fee £60,000 / $120,000. - URL: https://2y3x.com/how-to-get-the-best-agency-sale-valuation/ ### 2Y3X QuickMap® — three-month turnaround A rapid 90-day intervention designed for a fast reboot or turnaround, and great for rallying a team behind the founder. It works particularly well for owner-led agencies who need to take decisive action. The process starts by creating a clear short-term action plan, assembling a growth team, and preparing them to deliver rapid change; in 90 days you are back on track for the year. QuickMap is also the most direct, accessible way to experience the 2Y3X methodology, and you can join the main programme seamlessly afterwards. - Format: a half-day action-planning workshop with your team, followed by three monthly half-day check-ins, with expert remote facilitation by former agency chiefs. Ideally up to four additional team members take part. - Investment: £8,400 / $16,667, payable in two tranches. - Outcome: a thorough, practical rebound plan with a high degree of team buy-in. - URL: https://2y3x.com/quickmap/ ### 2Y3X Strategy Map workshop — one-day action planning Turns goals that never materialise into a three-year action plan that actually works. The one-day workshop structures three audacious goals, then — working with your 5-person Growth Lab Team — develops the action plan. Because the team co-creates the plan, they are bought in from day one. - Format: one-day workshop (around seven hours) for you and your 5-person Growth Lab Team, with expert remote facilitation, plus one discovery call and one briefing call for team selection. - Investment: single one-off fee of £4,200 / $8,400. Monthly check-in days can be added at the same price. On completion you are eligible to join the main programme. - Outcomes: a point-by-point plan to transform the business; a shift from firefighting to structured growth with 100% team buy-in; a three-year Strategy Map plus a first-year roadmap with defined quarterly tasks. - URL: https://2y3x.com/three-year-strategy-map-and-roadmap-workshops-for-digital-advertising-and-marketing-agencies/ ### Proposition development workshop A value-proposition and marketing-planning workshop that sharpens how the agency positions and sells itself. - One-day: £4,200 / $8,400. Two-day: £8,400 / $16,667. - URL: https://2y3x.com/expert-agency-value-proposition-development-workshops-with-compelling-marketing-planning/ ### Modular fixes - AI enablement: a fixed-price engagement to embed AI into the agency. £21,000 / $42,000 fixed price. - Sales enablement: an engagement to build sales capability. Priced on application. ## Free tools and resources - **Scalability Scorecard** — a free three-minute agency scaling assessment that tells you how likely your agency is to scale at speed with the right inputs. https://2y3x.com/scorecard/ - **Free "hindsight" call** — a no-strings call with a 2Y3X growth specialist to step back, take stock, and chart your next move ("How do you grow from $2m to $10m? From 30 to 100 staff? From ownership to exit?"). https://2y3x.com/contact/ - **Free 2Y3X course** — an introductory course on the 2Y3X approach. https://2y3x.com/free-2y3x-course/ - **Book: *Scale at Speed* by Felix Velarde** — the theory and systems behind the 2Y3X programme, for founders who want to implement the frameworks themselves. Available in all formats from all good bookshops. Buy on Amazon: https://amzn.eu/d/8lm4t91 ## Methodology in detail - **90 days to transformation.** The first phase creates a clear short-term action plan and assembles the growth team; within 90 days the agency is transformed and on track. - **Superstar succession team.** 2Y3X turns your best people into a highly motivated succession team that takes long-term responsibility for growth. The founder is freed to work only on the important and challenging work — and gets the joy of leadership back. - **The Strategy Map.** A three-year plan broken into quarterly, actionable tasks. It works especially well for agencies with great ambitions that keep getting bogged down in the weeds. Because the Growth Lab Team co-creates it, buy-in is built in. - **Guaranteed value.** Results guarantees are built into the pricing; the aim is to more than triple the value of the business. Nearly every agency that has completed the programme has at least doubled revenue and more than tripled value. ## The team The programme leads have all led successful agencies: - **Felix Velarde** — serial agency founder, CEO and chair; agency sales, mergers and acquisitions. Previously Hyperinteractive, Head New Media, Underwired, GrowthHackers. Author of *Scale at Speed*. - **Mwangala (Mo) Lishomwa** — business transformation, agency management, strategy development; equity, inclusion and diversity. Previously Saatchi & Saatchi Digital, BIMA, Adidas, Adobe. - **Mark Homer** — agency founder and CEO; rapid scaling, fundraising, M&A, with a USA focus. Previously Grandin Holdings, GNGF, EO, Ernst & Young, IBM. - **Jess Tyrrell** — digital product and services strategy, digital transformation, international agency leadership. Previously Beyond (Next15), UsTwo, Grey Consulting (WPP). - **Marcus Elliott Brown** — agency owner and CEO; international sales leadership, new-business strategies. Previously Great Pitch Company, Saatchi & Saatchi, Publicis Media. - **Simon Wakeman** — listed-group COO; M&A and leadership for scaling technology businesses, mentoring. Previously TPXImpact plc, Deeson, GreenShoot Labs. ## What clients say - "After operating for a decade, 2Y3X lit a new path for us. What felt insurmountable became reality with our trusted navigators. If you trust the system you will be successful scaling and selling your company." — G. Tyler Barnet, CSD, Grapeseed Media - "Six months in, my team is just so supercharged that the energy is rubbing off on me. I get up out of bed, jumping, excited to go grow my agency again." — Mark Homer, Founder, GNGF - "I can honestly say it's the most enjoyable thing I've done, workwise. Enjoyable and challenging and rewarding as an owner to see the impact on your business." — Dave Endersen, Partner, White Bear - "We moved from being reactive to being really proactive in absolutely everything we do." — Kelly Mackenzie, Founder, White Bear - "Their leadership and challenge really helped set us up for growth and a subsequent exit. I'd thoroughly recommend working with them." — Simon Wakeman, MD, Deeson - "We've tripled our headcount, the turnover's tripled, and profit percentage doubled. I cannot recommend them enough." — Stefano Marrone, Founder, Nucco - "The 2Y3X programme has given us a framework that allows us to think strategically about our business while remaining execution focused." — Carly Wright, CGO, MikeTeevee - "This programme isn't like anything else in the market. It's simple, effective, and delivers results that most people don't realise are possible." — Bill Updegraaf, CEO, Grapeseed Media - "I'm grateful to the programme for showing me how to empower my team and make them feel part of what we're building." — Ellen Utrecht, CEO, MikeTeevee ## Insights and media The media hub (https://2y3x.com/published/) collects articles, transcripts, videos and podcast appearances on agency growth, valuation and exit. Notable pieces include: - How to triple your company's size - Top 10 learnings from 2Y3X - Strategic goal setting - How culture drives growth - The importance of prioritising proposition - From reactive to proactive - Focus on what really matters - Our turnover has tripled (client story) - The client's experience - Leading through uncertainty - How the 2Y3X strategy map works (transcript) - Agency M&A secrets - Podcast appearances: Minter Dialogue, CFO Bookshelf, Grow CFO, Consulting Success, Acquisitions & Exits, Agency Dealmasters, SmallSparkTheory, Site Visibility, and more ## Contact - Contact page (form + discovery call): https://2y3x.com/contact/ - Email: info@2y3x.com - Book a discovery call: https://calendly.com/2y3x/discovery - Privacy and legal: https://2y3x.com/privacy-policy/ - Company: 2Y3X, Company No. 12159091. 2Y3X®, QuickMap® and Earnout Maximiser® are registered trademarks.