The 2Y3X Roadmap

The 2Y3X Roadmap is the second artefact of the 2Y3X method. It is the single-sheet tactical plan for Year 1 — the scaffolding for future growth.

What it looks like

A single sheet of paper, divided into four columns (Q1, Q2, Q3, Q4).
Each column holds up to five tasks.
Each task carries:

- A task title in plain language. - A single named accountable owner. - Defined outputs for the Research, Prototype and Implement phases. - Cross-references to dependent tasks in other segments.

The whole Year-1 plan is therefore up to twenty tasks, on one sheet, each owned by a named human.

How tasks get onto the Roadmap

Tasks come from the Year-1 ring of the Strategy Map. The Growth Lab Team debates the order and priority of each Year-1 candidate, against:

Interdependencies — which tasks unblock which.
The SWOT — which weaknesses or threats need to be eliminated first.
Capacity — who in the GLT can actually deliver each task.

It can be tempting to allocate the whole year's tasks to specific quarters up front; in practice, only Q1 is committed at the start. Q2–Q4 are re-confirmed at the quarterly Roadmap review.

Research → Prototype → Implement

Every task moves through three phases:

Research — find out what good looks like. Talk to others who have done it. Read.
Prototype — build a small version. Test it inside the company. Iterate.
Implement — roll out the working version as a permanent process.

A task may take a single quarter or several quarters. The book explicitly recommends extending Process tasks across two quarters where the design matters — these are "the ones you need to get right."

Ownership

Each task has a single accountable owner. In RACI terms the owner is Accountable. The owner is not necessarily the only person doing the work; they are the person the GLT will look to at the next progress review.

Felix is firm that giving GLT members tasks outside their current comfort zone is good practice. All tasks will be new at some point, and the GLT exists partly to develop the leaders of the future business.

Communicating the Roadmap

The Roadmap is the GLT's working document. Communications to the wider company are tailored: each team sees the tasks that affect their work, in the language that matters to them.