What is 2Y3X?

2Y3X is read as "two years, three times." It is the method Felix Velarde developed across twenty-five years of running and advising agencies — a system to take a founder-led services business to roughly three times its current size in two years.

Three core artefacts

1. The Strategy Map — a three-year, five-segment radial diagram with a unifying goal at the centre.
2. The 2Y3X Roadmap — a single-sheet, four-quarter, five-tasks-per-quarter tactical plan with a single named accountable owner per task.
3. The Growth Lab Team — the cross-functional internal team that owns the Roadmap.

It is operated on a fractal meeting-rhythm cadence (annual, quarterly, monthly, weekly, daily) and supported by a small set of named tools (the Client Satisfaction Score, the weighted pipeline, the UxR efficiency formula, the risk register, the one-to-one agenda).

Where to learn it

• The book: Scale at Speed.
• The eight-week Accelerator course.
• The done-with-you 2Y3X programme.
• The 90-day QuickMap.
• The free Scalability Scorecard.

Trade marks

2Y3X®, QuickMap® and Earnout Maximiser® are registered trade marks of 2Y3X Ltd (Company No. 12159091).