The 2Y3X programme (consulting)
The 2Y3X programme is the done-with-you consulting engagement run by Felix Velarde's team at 2y3x.com. It is the way most agencies engage the 2Y3X method: an experienced operator works alongside the founder and the Growth Lab Team for two years.
Tiers and pricing
| Tier | For | Price |
|---|---|---|
| The 2Y3X programme | Most agencies. Full two-year scaling engagement. | £4,167 / $8,333 per month + performance fee |
| 2Y3X for smaller agencies | Agencies with fewer than 12 staff and less than £1.2m revenue. Affordable entry tier. | £2,500 / $4,500 per month |
| 2Y3X Sale Accelerator | Founders aiming to sell within 12 months. Fixes discount factors and develops the succession team fast. Uses the Earnout Maximiser® framework. | £5,500 / $10,000 per month |
Prices from 2y3x.com as at May 2026.
What you get
- A senior 2Y3X consultant working alongside the GLT throughout.
- The Strategy Map facilitated at a two-day off-site.
- The 2Y3X Roadmap maintained as a live artefact.
- The full meeting-rhythm cadence implemented inside the business.
- Quarterly Roadmap reviews and annual Strategy Map reviews co-facilitated.
- Access to the wider 2Y3X consulting team's specialisms (M&A, finance, people, sales).
The 2Y3X consulting team
Publicly listed on 2y3x.com/about:
- Felix Velarde — serial agency founder, CEO and chair; agency sales, M&A.
- Mwangala (Mo) Lishomwa — business transformation; equity, inclusion & diversity.
- Mark Homer — agency founder and CEO, US focus.
- Jess Tyrrell — digital product and services strategy; international agency leadership.
- Marcus Elliott Brown — sales leadership and new-business strategies.
- Simon Wakeman — listed-group COO; M&A; scaling tech businesses.
Guarantees
From 2y3x.com:
"Our team consists of respected agency leaders and founders who have been where you are. We've spent ten years helping agencies scale, and our fee structure reflects the value we add — and comes with guarantees."
Enrol
2y3x.com — schedule a discovery call.