What is the Strategy Map?

The Strategy Map is the first core artefact of the 2Y3X method.

• A single sheet, drawn as a radial diagram.
• Five segments: People, Customers, Sales & Marketing, Process, Financials.
• Three concentric rings: Year 3, Year 2, Year 1.
• A unifying three-year goal sits at the centre.

The Year-1 ring becomes the source of tasks for the 2Y3X Roadmap. The Strategy Map is built by the Growth Lab Team at a two-day off-site and reviewed annually.

See The Strategy Map for the full description, or Chapter 1 of the book.