Felix Velarde — career timeline
Each entry shows the year, the event, and which source(s) it is taken from. Sources:
- SAS — Scale at Speed, Felix Velarde, Robinson / Hachette, 2nd edition (April 2023).
- WP17 — Wikipedia entry for Felix Velarde, archived by the Wayback Machine on 2016-11-30 (the page was subsequently deleted in late 2017). URL: https://web.archive.org/web/20161130033204/https://en.wikipedia.org/wiki/Felix_Velarde.
- LI — Felix Velarde's LinkedIn profile, linkedin.com/in/agencychair.
- FV — felixvelarde.com.
- 2Y3X — 2y3x.com.
| Year | Event | Sources |
|---|---|---|
| 1994 | Founded Hyperinteractive, one of the world's first web design agencies. | WP17, SAS jacket, LI |
| 1996 | Co-founded Underwired, an early eCRM strategy consultancy. Won the Marketing Design Award for Best Use of the Internet. | WP17 |
| 1996 | MacUser Maxine for Best Online Community. | WP17 |
| 1997 | Co-founded Head-Space with Jason Holland — a sponsored online creative community at Head New Media. | WP17 |
| 1997 | Launched Head New Media with Jason Holland. | WP17, FV |
| 1998 | Sold part of Head New Media to Lowe & Partners (Interpublic), becoming the network's digital arm (later MullenLowe Profero). | WP17, FV |
| 1998 | Launched Head End, an interactive TV agency, which produced the first interactive TV commercials for Tesco and Unilever. | WP17 |
| 1999 | Cannes CyberLion for Best Online Community (Head-Space, with Jason Holland). | WP17 |
| 2001 | Left Head New Media; became CEO of Underwired. | WP17 |
| 2006 | BIMA Award for Best Use of Email. Direct Marketing Association Gold. | WP17 |
| 2006–2008 | Sponsor of CarbonDAQ, the UK's prototype personal carbon-trading system run by the Royal Society of Arts. | WP17 |
| 2007 | Direct Marketing Association Gold. | WP17 |
| 2009 | Sold Underwired to Hasgrove PLC. | WP17 |
| 2010 | Listed in Cream Top 100 Innovators. Head-Space featured in the touring exhibition Digital Archaeology. | WP17 |
| 2012 | Led a management buyout (MBO) of Underwired and became Chairman. | WP17 |
| 2013 | Listed in the UK Top 100 Digerati. Contributing author on two books on marketing strategy, including Multichannel Marketing Ecosystems. | WP17 |
| 2013–2015 | CEO of The Conversation Group, an agency roll-up. | WP17 |
| 2014 | Stepped down as CEO of The Conversation Group and sold his stake in Underwired. Started advising other founders. Joined Vint Cerf and Mei Lin Fung's People-Centered Internet. Began attending Burning Man. | WP17, SAS Foreword |
| 2015 | Joined the Leadership Forum of Innovation For Jobs (i4j), a Silicon Valley think tank chaired by Vint Cerf and David Nordfors. Visiting Lecturer at Hult International Business School (ongoing), lecturing on the MBA and Masters in International Marketing programmes. | WP17, SAS jacket |
| 2016 | Joined the Organising Team of the People-Centered Internet project. Gave a talk at Burning Man's Center Camp stage on "Practicing Serendipity, and Just Saying Yes." Became Chairman of Momentum ABM, a marketing agency working with nine of the world's top ten IT firms. | WP17 |
| 2020 | First edition of Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team published by Robinson (Little, Brown Book Group / Hachette). | SAS |
| 2020 (March) | Opened the consultancy doors pro bono in response to the COVID-19 crisis, working with founders to develop the QuickMap® — a three-month rapid-planning version of the 2Y3X Strategy Map. | SAS Chapter 9 |
| 2023 | Second edition of Scale at Speed published. | SAS imprint page |
| present | Strategic Board Advisor to a small number of founders per year through felixvelarde.com; founder of 2Y3X; author of Scale at Speed. | FV, 2Y3X, SAS |