What is the CSS (Client Satisfaction Score)?
CSS — Client Satisfaction Score — is the customer-side measure from Chapter 4 of Scale at Speed.
- A short, predictable survey.
- Asked of the right contacts at the right cadence.
- Used as a forward signal of customer health.
- Feeds the quarterly GLT review and monthly KPI report.
The four failure modes Felix calls out
- Not asking at all — because you are scared of the answer.
- Asking only satisfied customers — sampling bias.
- Designing for polite responses — questions that can only elicit complimentary answers.
- Worst: gaming the score — to fool yourself, your investors, or your future customers.
"Perception is reality." — Chapter 4.