International team of specialist growth acceleration consultants

We scale your business at speed

You’ll notice the word ‘first’ crops up a lot in our team bios. That’s because our consultants are pioneers like you. From where you stand now, they’ve built and led successful global brands. Using the 2Y3X framework, they’re going to get you there too.

Growth acceleration specialists in creative, marketing, digital and technology agencies, media and production companies, engineering and related manufacturing and supply chain firms, social impact companies, tech start-ups and professional services firms.

Territories: UK and Europe; USA and Canada; Middle East and North Africa.

Georges R. Chakar

Georges R Chakar, 2Y3X Middle East, UAE, Dubai, Saudi Arabia, Oman

Georges Chakar is the founder and CEO at innovative consulting firm LINK Advisory, the 2Y3X master licensee in the MENA region. He is a strategy professional, highly regarded in the communications and leadership sphere, with over 20 years’ experience in hospitality and destination development.

Georges has played a key part in transforming regional landmark destinations including Saadiyat Island, a mixed-used development encompassing the largest concentration of cultural institutions in the world including The Louvre Abu Dhabi and the Guggenheim Abu Dhabi. He is also an investor in several start-ups in the MENA region.

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Jihad Al Houwayek

Jihad Al Houwayek, Gulf region, United Arab Emirates, 2Y3X consultant

Jihad Al Houwayek is a partner at LINK Advisory. He is a senior marketing and retail professional with more than 17 years’ experience across all GCC markets. His expertise spans multiple industries including luxury retail, apparel, FMCG, real estate and advertising.

Jihad has managed regional and international brands including Damas, Cole Haan, McDonald’s, Yves Rocher, Graff Diamonds, Fabergé and Mouawad Jewellery. He has extensive experience in all aspects of increasing market share and growing profitability.

North America

Jim Sterne, 2Y3X California and USA and Canada West Coast

Jim Sterne – 2Y3X West; chair, Digital Analytics Assoc. Author of 12 books. Lectured at Harvard, MIT, Stanford.

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United Kingdom and Europe

Felix Velarde, co-founder at 2Y3X, heavyweight agency chairman and board advisor, author of Scale at Speed

Felix Velarde –  chief executive. Pioneering founder and serial multiplier of revenue. Felix’s web design and eCRM agencies were among the first in the world. Over a twenty-year career, he founded, grew and sold a number of high profile companies. He is a lecturer at Hult Business School and author of Scale at Speed.

Mo Lishomwa growth acceleration consultant digital agencies

Mwangala (Mo) Lishomwa –  global managing director. Mo forged a career at the cutting edge of innovation, building the UK’s first television streaming platform as well as adidas’s first wearables business. A specialist in digital transformation, she has held senior leadership positions at companies including Saatchi & Saatchi, Publicis Sapient, and Adobe. She is an ambassador for BAME 20:20 and an industry mentor.

Eva Appelbaum social impact company coach and mentor

Eva Appelbaum – An award-winning digital background (Amnesty International’s first global digital director, WPP Asia social and digital director, BBC digital transformation director) led Eva to specialize in using innovation to enable organizational change. She is a judge of the Digital Impact Awards.

Ali Karademir engineering manufacturing leadership consultant

Ali Karademir – An industrial engineering specialist, Ali worked his way up from sales manager to board member of African units of the manufacturing giant SKF. He is an experienced leader and driver of growth in sales, management cohesion and profitability in (often politically challenging) markets across the Middle East, Africa, and Europe.

Owen Pringle social impact businesses leadership consultant

Owen Valentine Pringle – Owen is a senior transformation strategist, specializing in media, government, NGO, and cultural sectors. He has led communications and digital departments at ITN, Sky, and Southbank Centre, before serving as chief of staff at ActionAid International. The Financial Times named him one of the UK and Europe’s 100 most influential BAME leaders.

Babita Devi, growth accelerator consultant for tech start-ups and women entrepreneurs

Babita Devi – Over almost three decades in marketing, business development, and commercialization, Babita has founded two businesses and helped hundreds more. She is a coach for Judge Business School, a mentor at Barclays Eagle Labs, and a board member at Sure Valley Ventures.

Ian Whilby 2Y3X leadership mentor, growth acceleration consultant and coach

Ian Whilby – A business development specialist, Ian was responsible for the growth of some of the first digital agencies in London. He is a recognized industry expert in exploiting new channels to market, driving CRM and customer retention for cybersecurity, SaaS, IT, and financial services.

Steve McNulty, 2Y3X non-executive director

Steve McNulty –  non-executive director. A specialist in ESG, Steve helps companies achieve the triple bottom line of people, planet, and profits. During 35 years as a serial CEO, he has founded several apps as well as a successful business consultancy. He is chair emeritus of Vistage, the world’s largest executive coaching organization, where he has helped many CEOs grow, transform and exit their companies.

Frank Kelcz, 2Y3X programme co-founder

Frank Kelcz – co-founder. Frank is a technology investor and entrepreneur, with a record of launching, turning around, and growing international media, technology, and comms companies. He was responsible for launching Europe’s most successful tech publications (27 titles over three continents) and spearheaded Ziff-Davis’s European launch. He is an advisor to the UKTI’s Venture Capital Unit.

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Middle East and North Africa

Georges R Chakar, 2Y3X Middle East, UAE, Dubai, Saudi Arabia, Oman

Georges R Chakar – MENA partner. A seasoned change management and leadership expert, Georges has masterminded communication strategies for landmark real estate, cultural and hospitality projects in the UAE, working with brands such as Louvre, Guggenheim, Department of Culture and Tourism Abu Dhabi, Monte-Carlo Beach Club and many more. Georges was named a top 10 Business Leader of the Year by Meed Magazine.

Jihad Al Houwayek, Gulf region, United Arab Emirates, 2Y3X consultant

Jihad Al Houwayek – MENA partner. A senior marketing professional with more than 19 years of experience across all GCC markets. Jihad has managed regional and international marketing for brands such as Damas, Mouawad, Cole Haan, McDonald’s, Graff Diamonds, and Fabergé. His extensive experience in all aspects of customer interaction makes him an expert in creating the necessary pipeline for positive market growth and a healthy bottom line.

Dalia Elias, marketing at 2Y3X MENA

Dalia Elias – 2Y3X MENA, responsible for marketing throughout the region.

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North America

Jim Sterne, 2Y3X California and USA and Canada West Coast

Jim Sterne – North Amercia partner. A visionary, Jim published his first guide to internet marketing in 1994 – exactly a year after the launch of the first graphical web browser – and co-founded the Digital Analytics Association. Throughout a 45-year career, he has consulted for Pfizer, Microsoft, IBM and many more. He has authored a dozen books on advertising, marketing, customer service, and marketing analytics, and lectured at Harvard, MIT, Oxford, Stanford, UCLA, and USC.

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