“In a single day, we made more progress on our proposition than we had in two years. We now have a clear and articulate way to express the complexity of our business, with pride.”
Jim Meadows, Founder, Commit
A truly simple proposition should ring like a Tibetan bell. Yet most companies struggle to stand out. It is almost impossible to nail down a proposition without outside help to get it over the line. And with the prospect of a major recession, what your customers see and how they understand whether you fit their specific needs will be the difference between your success or failure.
Establishing competitive differentiation is often the starting point for the companies we work with. We believe clarity of proposition is one of the critical success factors for companies that go on to achieve stellar growth.
We run a short but intensive proposition development process for both 2Y3X participants and ad hoc clients.
The output of the two-day process is a clean, honest and powerful value proposition statement that will last you several years, along with advice on how to leverage it to attract the clients you want.
This twenty minute interview by ACrew4U discusses the thinking we use when we’re working with companies to define their new proposition. It talks about what makes a great positioning statement, why truth matters, and how it affects your future growth.
The examples shown above are the result of this process. For more information about the workshop and its specific requirements and outcomes please
“We loved working with you to define our value proposition statement. It was a massively valuable exercise.”
Drew Wilkins, Founder, Fish in a Bottle