Articles, videos and interviews


Client interview: Rawnet gets its mojo back

An interview with Rawnet managing director Adam Smith about how 2Y3X worked when his company went through the process – and sold for a premium.

60 minutes

Client interview: Deeson joins the big league

Another client’s perspective, this time interviewed about the 2Y3X journey. Deeson founder Tim Deeson is interviewed by Jim Sterne, Mia McTigue-Rodriguez and Felix Velarde.

60 minutes

Client interview: White Bear builds back better

Dave Endersen from branding agency White Bear Studio talks about their 2Y3X journey. All the details of the decision to engage, how it all worked, and where the magic happened.

60 minutes

Using culture to drive growth

Chris Shipley (The Adaptation Advantage), Bretton Putter (Culture Decks Decoded and Own Your Culture: How to Define, Embed and Manage your Company Culture), Chris Averill (Build, Sell, Retire) and Felix Velarde (Scale at Speed) in a truly fascinating discussion.

1 hour, 26 minutes

How does 2Y3X work?

Filmed at the Nudge Ideas Festival, this illustrated talk describes the basic framework that drives stellar growth for our clients.

Contact form


SmallSparkTheory interview

A conversation that is entertaining as well as informative, with Nathan Anibaba and Felix Velarde on great form discussing the writing of the book and some of the successes it has resulted in.

46 minutes

AgencyDealMasters interview

The amazing follow-up interview by Lucy Mann, three years after her seminal interview which sparked the book. This is fun, forthright and includes many of the principles of the program.

41 minutes

CFO Bookshelf podcast

Mark Gandy’s great interview for the popular CFO Bookshelf podcast in the USA covered all aspects of the program, how it works and how to apply it in your own business.

41 minutes

SiteVisibility podcast

Scott Colenutt’s insightful and in-depth probe into what makes 2Y3X tick. Really gets into the heart of the matter in this deep and honest interview.

60 minutes

How to grow your company

This 35-minute SmallSparkTheory interview by Lucy Mann includes an in-depth Q&A:

  • How to develop strategy
  • Competitive differentiation
  • Senior Management Team set-up
  • How to attract the best talent
  • How to win new business
  • How to maximise value for sale

Developing a value proposition

This 20-minute interview by Bill Mountain of ACrew4U discusses the thinking we use when we’re working with companies to define their new proposition. We talk about what makes a great positioning statement, why truth matters, and how all of this will affect your future growth.

21 minutes

Contact form
Ask a question