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2Y3X founders and consultants

2Y3X consists of experienced, heavyweight consultants who are all experts in their respective fields. They deliver the 2Y3X® programmeprogram, QuickMap®, proposition development and pro bono services to companies in a variety of sectors.

These include creative, marketing, digital and technology agencies, media and production companies, engineering and related manufacturing and supply chain firms, social impact companies, tech start-ups and professional services firms. We also cover a variety of territories including the UK, USA and Canada, the Middle East and North Africa.


Georges R. Chakar

Georges R Chakar, 2Y3X Middle East, UAE, Dubai, Saudi Arabia, Oman

Georges Chakar is the founder and CEO at innovative consulting firm LINK Advisory, the 2Y3X master licensee in the MENA region. He is a strategy professional, highly regarded in the communications and leadership sphere, with over 20 years’ experience in hospitality and destination development.

Georges has played a key part in transforming regional landmark destinations including Saadiyat Island, a mixed-used development encompassing the largest concentration of cultural institutions in the world including The Louvre Abu Dhabi and the Guggenheim Abu Dhabi. He is also an investor in several start-ups in the MENA region.

Jihad Al Houwayek

Jihad Al Houwayek, Gulf region, United Arab Emirates, 2Y3X consultant

Jihad Al Houwayek is a partner at LINK Advisory. He is a senior marketing and retail professional with more than 17 years’ experience across all GCC markets. His expertise spans multiple industries including luxury retail, apparel, FMCG, real estate and advertising.

Jihad has managed regional and international brands including Damas, Cole Haan, McDonald’s, Yves Rocher, Graff Diamonds, Fabergé and Mouawad Jewellery. He has extensive experience in all aspects of increasing market share and growing profitability.

جورج ر. شكر

Georges R Chakar, 2Y3X Middle East, UAE, Dubai, Saudi Arabia, Oman

جورج شكر من 2Y3X، وهو المؤسس والرئيس التنفيذي لشركة لينك للاستشارات (LINK Advisory) الشريك الحصري لـ2Y3X في منطقة الشرق الأوسط وشمال إفريقيا. وهو يحظى بتقدير كبير في مجال إستراتيجيات القيادة والاتصالات، ويتمتع بخبرة عالية تزيد عن 20 عامًا في قطاع تطوير الضيافة والوجهات السياحية.

كان جورج جزءًا أساسيًا من تحويل وتطوير وجهات إقليمية بارزة الى معالم عالمية. بما في ذلك جزيرة السعديات، وهي مشروع متعدد الاستخدامات يضم أكبر تجمع للمؤسسات الثقافية في العالم، بما في ذلك متحف اللوفر أبوظبي ومتحف جوجنهايم أبوظبي. وهو أيضًا مستثمر متسلسل في العديد من الشركات الناشئة في منطقة الشرق الأوسط وشمال إفريقيا.

جهاد الحويك

Jihad Al Houwayek, Gulf region, United Arab Emirates, 2Y3X consultant

جهاد الحويك من 2Y3X، وهو احد مؤسسي لينك للاستشارات (LINK Advisory) الشريك الحصري لـ2Y3X في منطقة الشرق الأوسط وشمال إفريقيا. وهو أحد كبار المتخصصين في مجال التسويق والبيع بالتجزئة، ويتمتع بخبرة تزيد عن 17 عاماً في جميع أسواق دول مجلس التعاون الخليجي. تمتد كفاءته في العديد من القطاعات بما في ذلك تجارة التجزئة الفاخرة والملابس والسلع الاستهلاكية والعقارات والدعاية والإعلان.

قام جهاد بإدارة علامات تجارية إقليمية ودولية عديدة منها داماس وكول هان وماكدونالدز وإيف روشيه وغراف دايموندز وفابرجيه ومعوض للمجوهرات. لديه خبرة واسعة في جميع جوانب زيادة الحصة السوقية وإنماء الربحية.

United Kingdom

  • Felix Velarde, co-founder at 2Y3X, heavyweight agency chairman and board advisor
    Felix Velarde – 2Y3X founder, serial agency founder and group CEO. Author of Scale At Speed.
  • Frank Kelcz, 2Y3X programme co-founder
    Frank Kelcz – 2Y3X founder, rolled out Ziff-Davis internationally. Former Collider, Pitango, SEB VC.
  • Mia McTigue-Rodriguez
    Mia McTigue-Rodriguez – writer, marketing specialist and training co-ordinator.
  • Eva Appelbaum social impact company coach and mentor
    Eva Appelbaum – led digital at Amnesty and BBC. MW Vision100, BIMA Hot100, ActionAid trustee.
  • Owen Pringle social impact businesses leadership consultant
    Owen Valentine Pringle – led digital at ITN, Sky, Amnesty. ActionAid COVD lead. FT 100 BAME leaders.
  • Ali Karademir engineering manufacturing leadership consultant
    Ali Karademir – industrial engineering management consultant, former head of SKF EMEA.
  • David Cushman
    David Cushman – social impact leadership specialist. Author of The 10 Principles of Open Business.
  • Mo Lishomwa growth acceleration consultant digital agencies
    Mo Lishomwa – leadership at Saatchi & Saatchi, Sapient, Adobe, Adidas. BAME20:20, BIMA D&I council.
  • Lincoln Exley retail, publishing and gifts management consultant
    Lincoln Exley – CEO of Allsorted and international gift products expert and sales trainer.
  • Ian Whilby 2Y3X leadership mentor, growth acceleration consultant and coach
    Ian Whilby – scaling expert for B2B and B2C SaaS, cybersecurity, IT and financial services companies.
  • Chris Averill 2Y3X leadership mentor and coach
    Chris Averill – founder of WeAreExperience (UK and NYC) sold to Globant. Author of Build, Sell, Retire.

Middle East and North Africa

  • Georges R Chakar, 2Y3X Middle East, UAE, Dubai, Saudi Arabia, Oman
    Georges R Chakar – 2Y3X MENA partner, LINK Advisory CEO, specialist in hospitality/culture.
  • Jihad Al Houwayek, Gulf region, United Arab Emirates, 2Y3X consultant
    Jihad Al Houwayek – 2Y3X MENA partner with Fabergé, Yves Rocher, Damas and Cole Haan experience.

North America

  • Jim Sterne, 2Y3X California and USA and Canada West Coast
    Jim Sterne – 2Y3X West; chair, Digital Analytics Assoc. Author of 12 books. Lectured at Harvard, MIT, Stanford.
  • Silvia Christmann – 2Y3X New York City leadership coach
    Silvia Christmann – 2Y3X USA East, Leadership coach specialising in VCs, start-ups, hedge funds and PE.

Every transformational change starts with one small step.

Why not arrange an informal chat so you can decide if 2Y3X will suit your needs?

The growth accelerator programmeprogram
Telephone: +44 (0)844 818 0023
Email: [email protected]