2Y3X is a structured, two-year mentoring programmeprogram delivered by experienced founders, entrepreneurs and business leaders. It has an eight-year track record of success, doubling or tripling revenue of most companies that complete it. The book Scale at Speed – How to Triple the Size of Your Business and Build a Superstar Team is based on the programmeprogram and is published by Hachette in all formats.

Yes, which is why we’re happy to base our fee structure on your success. Here’s what our programmeprogram graduates have to say:

“We’ve tripled our headcount, the turnover’s tripled and profit percentage doubled. I cannot recommend them enough.” – Stefano Marrone, managing director, Nucco (a Unit9 company)

“The people on our team flourished, it gave them an experience that they simply wouldn’t have had in their day jobs. It also gave them a real understanding around what it takes to run a business rather than just do their jobs.” – Tim Deeson, founder, Deeson

“Their leadership and challenge really helped us set us up for growth and a subsequent exit. I’d thoroughly recommend working with them and would love the opportunity to work with them again in the future.” – Simon Wakeman, managing director, Deeson

Many clients sell their agency at exceptional value at the end of the programmeprogramme. Rawnet and Deeson are two great examples – the latter going on to become the core of a £90m listed group.

And we are proud that two graduates of the 2Y3X programmeprogram, Jess Tyrrell and Simon Wakeman, are now principal consultants running 2Y3X for agencies in the UK and USA.

We’ve put together a short, four-minute test so you can see if you qualify…

It is aimed at businesses with £1.5–10m $2–10m revenue and 10-70 people. It is definitely for you if you are struggling with scaling beyond a growth plateau, stuck in feast and famine cycles, and feel like you are always on the back foot.

Smaller agencies

Small agencies can join the programmeprogram at a substantial discount (see below). The time allocated is half a day every month, in addition to the full-day strategy map workshop.

The programmeprogram is designed to address systemic issues that prevent scaling, build new processes that make it easy to scale, and generate enthusiastic buy-in and support from your whole team. Along the way you will find you are no longer the bottleneck to progress, and can focus on strategic issues instead of being stuck in the weeds.

Finally, if you are heading for an exit, the 2Y3X programmeprogram addresses all key discount factors, including positioning, succession team, client engagement, profitability and cashflow. This allows you to sell at the maximum possible value.

1. We work with the CEO and founders to understand your business thoroughly – financials, management, employees, clients, proposition etc.
2. We help you create an internal Growth Lab Team (GLT), next-generation superstars who share your values, energy, and ambition; this team, under our expert guidance, will take your company from where it is now to where you want it to be
3. We work with you and the GLT to create a Strategy Map, setting ambitious three-year goals which are then broken down into achievable quarterly tasks (your roadmap) and delivered using the 2Y3X framework
4. We work with you and the GLT to ensure progress, offer expert advice, and remove any roadblocks to success, to help you reach your goals in two years, during which time you will double or triple your revenue
5. After year two, you and the GLT will have the tools and processes in place to independently carry out the final year of the Strategy Map and beyond

The 2Y3X programmeprogram costs £4,167$8,333 per month for 25 months. At the end of the programmeprogram, assuming we have either doubled your revenue (whether that’s from £1.5 to £3m, or £5m to £10m$1.5 to $3m, or $6m to $12m), or tripled your agency’s value, there is a £100k$200k success fee.

Alternatively, if you would rather avoid the success fee (for example if you are not necessarily aiming to sell your agency), we offer a flat fee of £150k$300k with payments spread evenly over 25 months (£6,000$12,000 per month).

Smaller agencies

Agencies with fewer than twelve employees and turnover of less than £$1.2m can join at £2,500$4,500 per month with a £60k$120k success fee, or a flat fee of £90k$160k spread over 24 months. In both cases the cost of the strategy map day is £4,167$8,333, charged separately.

These prices will only rise to the main rate (with the success fee rising pro rata to time remaining) when your six-month revenue run-rate exceeds £$1.5m and so represents a spectacular opportunity for agencies who are keen to get off the ground fast.

You are free to stop with no penalty after the Strategy Map workshop or at any time during the first three full months of the programmeprogram.

The 2Y3X programmeprogram can start at any time in your financial year.

Founders often join us when they find they are still bogged down in the day-to-day running of their business, with no pause for strategy. Often their business is going through a feast or famine cycle, for example, winning three new clients in a month followed by a drought. This means clients often delay two or three cycles until they see that there is never a better time than the present.