2Y3X results-driven growth acceleration for digital and marketing agencies

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The 2Y3X programmeprogram

2Y3X® is a two-year accelerator programmeprogram with a hard focus on
results. It’s designed to get your business past ‘stalled’ or ‘just doing OK’
to seeing extraordinary success. Are you ready to scale at speed?

Rocket powered

Bynd Beyond agency international proposition and positioning developed by 2Y3X
Global research and insights agency Studio Into
Local Industries internal comms agency accelerated by 40% in its first year
Government marketing agency TopRight partners grown by 50% per year
Impero five times agency of the year winner
Rawnet sold for an exceptional multiple
Deeson sold to TPXImpact
White Bear small design agency of the year
Bright Signals digital creative agency
Grapeseed Media programmatic agency
GNGF Get Noticed Get Found USA independent marketing agency
Film and commercial production company Mike TeeVee

01

Escape the weeds

We work with founders who want their people to take genuine responsibility. Within two quarters you will find yourself able to focus on strategy again. If you want to get back to the big picture knowing you can rely on the day-to-day getting done, this is for you.

02

Transform your team

The 2Y3X programmeprogram focuses on empowering your team to work together to achieve stunning results. We’ll build their confidence and show them how to hold each other to the highest standards. You’ll get more time to think and a superstar team.

03

Rollercoaster to railgun

We address all the issues that lead to feast or famine, and the issues that prevent you from escaping it. By fixing blockages and opening up channels to growth, you’ll also address all your discount factors so you can get an exceptional deal when you sell.

Time for a change

What you can expect

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3 months

You can already see what’s possible and how you’re going to get there in simple steps. Confidence and morale improve

6 months

New processes are now in place with total team buy-in. New, scalable ways of doing things are being rolled out and the whole company is feeling positive

Within a year

Next-generation ways of working have been established, bringing your team together in alignment. This is the point at which growth starts to take off

By the second year

Your team has fully taken charge of growth. You are free to focus on the big picture and your future

At two years

You’ve completed the program, and paid the performance fee for exceeding your financial target. You’re ready for exit – and your next strategic move

Be extraordinary

Powerful growth strategy

Duration

Two year accelerator

Kick-off workshop then 24 days over two years, with optional proposition, sales enablement and AI enablement modules

Expert remote facilitation from experienced agency leaders

Investment

£4,167$8,333 per month plus £100k$200k performance payment on doubling agency revenue or tripling agency value

Alternative flat fee of £6,000$12,000 per month

Small agency pricing is £2,500$4,500 per month plus bonus – see FAQ below for details

Outcomes

Total team buy-in

2-3x revenue, or triple your agency’s value guaranteed by performance bonus

Minimized discount factors and maximum sale value

Stefano Marrone, CEO and founder Nucco Brain

What our clients say

“We’ve tripled our headcount, the turnover’s tripled and profit percentage doubled. I cannot recommend them enough.”

Stefano Marrone, managing director

Start your agency’s transformation

2Y3X programmesprograms

01

The 2Y3X programmeprogram

£4,167$8,333 per month

2Y3X does what it says on the tin. Our team comprises respected industry leaders and founders who have grown agencies and know exactly what to do. We’ve spent eight years helping agencies scale fast – with 50% of our fee at stake to ensure success.

02

For smaller agencies

£2,500$4,500 per month

Our entry tier is for agencies with fewer than twelve staff and less than £$1.2m revenue. You’ll get our 2Y3X frameworks focused on building revenue and giving you confidence as a leader. This is an affordable way to get your scaling journey off to a flying start.

03

2Y3X sale accelerator

£5,500$10,000 per month

If you’re aiming to sell your agency within twelve months this programmeprogram fixes discount factors fast while developing your succession team. We’ll give you access to the best advisors in the business and free you up to focus on doing the best possible deal.

What you need to know

Frequently asked questions

What is the 2Y3X programmeprogram?

2Y3X is a structured, two-year mentoring programmeprogram delivered by experienced founders, entrepreneurs and business leaders. It has an eight-year track record of success, doubling or tripling revenue of most companies that complete it. The book Scale at Speed – How to Triple the Size of Your Business and Build a Superstar Team is based on the programmeprogram and is published by Hachette in all formats.

Does it work?

Yes, which is why we’re happy to base our fee structure on your success. Here’s what our programmeprogram graduates have to say:

“We’ve tripled our headcount, the turnover’s tripled and profit percentage doubled. I cannot recommend them enough.” – Stefano Marrone, managing director, Nucco (a Unit9 company)

“The people on our team flourished, it gave them an experience that they simply wouldn’t have had in their day jobs. It also gave them a real understanding around what it takes to run a business rather than just do their jobs.” – Tim Deeson, founder, Deeson

“Their leadership and challenge really helped us set us up for growth and a subsequent exit. I’d thoroughly recommend working with them and would love the opportunity to work with them again in the future.” – Simon Wakeman, managing director, Deeson

Many clients sell their agency at exceptional value at the end of the programmeprogramme. Rawnet and Deeson are two great examples – the latter going on to become the core of a £90m listed group.

And we are proud that two graduates of the 2Y3X programmeprogram, Jess Tyrrell and Simon Wakeman, are now principal consultants running 2Y3X for agencies in the UK and USA.

We’ve put together a short, four-minute test so you can see if you qualify…

Who is the programmeprogram for?

It is aimed at businesses with £1.5–10m $2–10m revenue and 10-70 people. It is definitely for you if you are struggling with scaling beyond a growth plateau, stuck in feast and famine cycles, and feel like you are always on the back foot.

Smaller agencies

Small agencies can join the programmeprogram at a substantial discount (see below). The time allocated is half a day every month, in addition to the full-day strategy map workshop.

How is it structured?

The programmeprogram is designed to address systemic issues that prevent scaling, build new processes that make it easy to scale, and generate enthusiastic buy-in and support from your whole team. Along the way you will find you are no longer the bottleneck to progress, and can focus on strategic issues instead of being stuck in the weeds.

Finally, if you are heading for an exit, the 2Y3X programmeprogram addresses all key discount factors, including positioning, succession team, client engagement, profitability and cashflow. This allows you to sell at the maximum possible value.

  1. We work with the CEO and founders to understand your business thoroughly – financials, management, employees, clients, proposition etc.
  2. We help you create an internal Growth Lab Team (GLT), next-generation superstars who share your values, energy, and ambition; this team, under our expert guidance, will take your company from where it is now to where you want it to be
  3. We work with you and the GLT to create a Strategy Map, setting ambitious three-year goals which are then broken down into achievable quarterly tasks (your roadmap) and delivered using the 2Y3X framework
  4. We work with you and the GLT to ensure progress, offer expert advice, and remove any roadblocks to success, to help you reach your goals in two years, during which time you will double or triple your revenue
  5. After year two, you and the GLT will have the tools and processes in place to independently carry out the final year of the Strategy Map and beyond

How do the fees work?

The 2Y3X programmeprogram costs £4,167$8,333 per month for 25 months. At the end of the programmeprogram, assuming we have either doubled your revenue (whether that’s from £1.5 to £3m, or £5m to £10m$1.5 to $3m, or $6m to $12m), or tripled your agency’s value, there is a £100k$200k success fee.

Alternatively, if you would rather avoid the success fee (for example if you are not necessarily aiming to sell your agency), we offer a flat fee of £150k$300k with payments spread evenly over 25 months (£6,000$12,000 per month).

Smaller agencies

Agencies with fewer than twelve employees and turnover of less than £$1.2m can join at £2,500$4,500 per month with a £60k$120k success fee, or a flat fee of £90k$160k spread over 24 months. In both cases the cost of the strategy map day is £4,167$8,333, charged separately.

These prices will only rise to the main rate (with the success fee rising pro rata to time remaining) when your six-month revenue run-rate exceeds £$1.5m and so represents a spectacular opportunity for agencies who are keen to get off the ground fast.

You are free to stop with no penalty after the Strategy Map workshop or at any time during the first three full months of the programmeprogram.

When is the best time to start?

The 2Y3X programmeprogram can start at any time in your financial year.

Founders often join us when they find they are still bogged down in the day-to-day running of their business, with no pause for strategy. Often their business is going through a feast or famine cycle, for example, winning three new clients in a month followed by a drought. This means clients often delay two or three cycles until they see that there is never a better time than the present.

Discover 2Y3X

Our programmeprograms and workshops

The 2Y3X programmeprogram

Strategy map workshop

Proposition development

Growth acceleration programme for digital marketing agencies
Expert strategy map and roadmap development workshops for digital agencies
Expert value proposition development workshop for marketing agencies

2Y3X scales independent agencies fast – with guaranteed results. Does your agency meet the criteria?

Create a robust three-year plan with expert guidance and guaranteed team buy-in, in a single intensive day

We will help you define a tight and clearly articulated value proposition that will attract your ideal clients