Press release: Mo Lishomwa, former Adobe head of consulting, joins 2Y3X as global Managing Director

LONDON, January 31st, 2022

The 2Y3X Programme has appointed industry leader Mwangala (Mo) Lishomwa as its global managing director.

Mo Lishomwa’s career includes leadership roles at Saatchi & Saatchi, Publicis Sapient and adidas, and as Adobe EMEA’s head of consulting. Mo is a Trustee of charities Frontline Live and Reverse Rhett, and mentors a start-up incubator in Zambia.

The 2Y3X Programme is a two-year accelerator that delivers programmatic scaling. It focuses on independent clients in the £2-8million revenue range who want to quickly triple their sale value.

Mo Lishomwa said of the appointment, “2Y3X is an incredibly effective commercial accelerator. It is entirely results-oriented and has a six-year track record of success, and many of the companies that have graduated have gone on to sell at a premium. I am delighted to be steering the company’s next stage of growth as we expand our operations in our current markets and explore new opportunities.”

2Y3X chief executive Felix Velarde added, “Mo is an incredibly effective leader, with a pedigree that is second to none in our industry. We are delighted to have her on board as we expand the 2Y3X programme. Mo’s focus will be on scaling 2Y3X with our international team of heavyweight consultants, while continuing to deliver extraordinary results for our clients.”

The 2Y3X Programme was founded by digital pioneer and serial agency CEO Felix Velarde, and operates in the UK, USA, Spain, Italy, Canada and Middle East.

A book about the 2Y3X methodology, Scale at Speed – How to Triple the Size of Your Business and Build a Superstar Team, was published by Hachette in the UK and USA in 2021.

For more information please email [email protected]