Strategic goal setting

Strategic goal-setting

Any plan is better than no plan. Bigger and braver goals force us to adapt, to make a plan that will actually move us closer to achieving them. Georges O.R. Chakar and Felix Velarde share how we take clients from the ‘end goal’ to today, working backwards to identify what needs to happen each year for them to succeed.

Keywords: Goal setting theory, strategy planning, culture

For more information please visit the 2Y3X page, or contact us here for a chat
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Self-assessment scorecard

It is rare to get an impartial expert view of your business. It can also be a powerful motivator.

The self-assessment scorecard will highlight strengths, critical weaknesses and opportunities for quick wins. It will show you what you should prioritise so you can remove roadblocks and start preparing to scale up.

The scorecard will take around 4 minutes to complete.

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Press release: 2Y3X Expanding Globally in 2021

Press release: 2Y3X Expanding Globally in 2021

LONDON, June 15, 2021 /PRNewswire/ — 2Y3X, the London, UK-based business accelerator, has expanded globally with the addition of offices in New York City, Santa Barbara, CA, Dubai and Lusaka, Zambia to enable more businesses to grow at scale around the world.

“Businesses that see massive growth over shorter periods tend to be acquired for higher multiples than those which don’t,” said Felix Velarde, 2Y3X’s founder and CEO. Velarde recently authored Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team, published by Little, Brown. “With our expansion into more markets and countries and having the additional geographically-based team members on board with us, 2Y3X will be able to support businesses that want to grow and scale at speed across the world.”

Each of the 2Y3X growth acceleration consultants is a heavyweight who has founded, led, and often sold companies themselves. They all understand the stakes with everyone at 2Y3X fundamentally committed to the long-term success of clients’ business outcomes. Historically, almost every company that comes on the 2Y3X journey doubles or triples revenue, with many ending up as market leaders. As a result, many owners on the program sell their company earlier than expected, attracting well-aligned buyers paying premium prices.

Representing 2Y3X on the West Coast in the United States is Jim Sterne, founder of the Marketing Analytics Summit and the Digital Analytics Association. Sterne, who has lectured at MIT, Stanford and Harvard, is the author of twelve books on online marketing and is a customer relationships thought leader. Heading up the East Coast is Silvia Christmann, an executive leadership coach specialising in VCs, start-ups, tech and PE. For founders operating in high-growth, high-pressure environments, Silvia provides clarity and guidance.

In Zambia, the program is led by Mo Lishomwa, a highly experienced digital strategist who has held leadership positions at companies including Yahoo!, BBC, adidas and Saatchi & Saatchi. Mo is also an ambassador for BAME 20:20, an organisation dedicated to supporting newcomers in the communication industry coming from Black, Asian and Minority backgrounds.

In the MENA region, 2Y3X has partnered with founders of advisory firm, Link Advisory, Georges Chakar and Jihad Al Houwayek. Both have extensive experience in the communications and leadership world, with over 20 years combined experience in marketing and hospitality management consulting.

For 2Y3X clients, each regional lead is on hand to guide them towards their two-year goals.

The two-year program is designed around a simple, practical framework that uses proven scientific principles to drive the business team toward ambitious goals. The client’s team will start doing the right things in the right order and become incredibly productive. Customer retention and broader staff engagement will improve. Most of all, the company’s leadership will often find that strategic initiatives undertaken during the 2Y3X program begin to have a lasting impact.

About 2Y3X

2Y3X was started by Felix Velarde, who founded one of the world’s first web design companies in 1994 and went on to lead six pioneering agencies and a marketing services group, and Frank Kelcz who spearheaded Ziff-Davis’s international expansion before joining the venture capital world.

For 2Y3X:
Samantha Katzeff
NRPR
[email protected]
+1-424-421-9610

For more information please email [email protected]

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Press release: Launching ‘Scale at Speed’

Press release: Launching ‘Scale at Speed’

LONDON, June 9, 2021 /PRNewswire/ — For entrepreneurs, whether self-funded or backed by venture capital or private equity, the goal from the time they start the business is often to eventually sell and exit the business for the right price. But reaching that goal is often a road filled with many different challenges, hurdles, and roadblocks, all of which can lead to the founder never achieving their goal.

Serial agency founder and MBA Adjunct Professor Felix Velarde has not only scaled the agency mountain numerous times, but repeatedly exited profitably. It is through both Velarde’s successes and defeats that he has developed a framework for how companies can scale at speed.

“Felix always wished there was someone to help him grow his first companies but he had to learn the hard way. Now what’s been learned is available to everyone,” said Frank Kelcz, co-founder with Velarde at 2Y3X. “With Scale at Speed, our team of successful executives and entrepreneurs are making it easier for founders and leaders of companies to realize their vision, and reach their goals and dreams, by using 2Y3X’s Scale at Speed program, which when deciphered means two years to achieve three times revenue.”

The London-based entrepreneur has even written a book, “Scale at Speed,” published by Robinson, an imprint of Little, Brown and Company. “Scale at Speed” provides a programmatic methodology that tackles many of the issues that entrepreneurs face every day. Following the methodology will help make businesses so successful that the suitors will come knocking on their doors.

Scale at Speed: How to Triple the size of Your Business and Build a Superstar Team by Felix Velarde

“If you’re an entrepreneur and owner of a business but have never run a successful business before, 2Y3X’s Scale at Speed program is for you,” said Felix Velarde, founder of 2Y3X and author of ‘Scale at Speed.’ “As you hit a business plateau, to get to the next level, you need to have a transformation, which is what 2Y3X helps you do.”

The book describes the Scale at Speed methodology that 2Y3X clients have used to achieve success.The two-year program is designed for a team of 5-6 people making strategic changes while the business continues to operate. Clients receive guidance from 2Y3X consultants, who share how to identify a problem and break it down into solvable pieces while moving forward.

Scale at Speed is considered by many to be a must-read book of its type. “It’s a manual for how you change the world that is not specific to any single industry. As a result, it can be applied to every and any industry,” added Velarde. “The book works best if you have at least 25 people in your company. through a 2-year program where with each step, the company can improve and grow.”

This methodology can be applied to any situation, whether it’s business, personal or financial. “The ultimate goal is to help readers think about where they want to be and then show them how to get there by teaching problem solving, not solving the problems for them,” said Velarde.

2Y3X also guarantees results. They accomplish this by helping businesses, private and public, but primarily private, identify everything they need to do to scale-up once their business has hit $2M+ in annual revenue. Often, this is when the company has hit a plateau in growth and wants to grow to the next level.

“There are many business books that talk about what other companies have done in the past, but it’s not often you get a step-by-step guide on how to grow your business from someone who has done it many times already. Scale at Speed is relevant, practical, and essential for all entrepreneurs looking to grow their business,” said Ronan Gruenbaum, Dean and Professor of Practice, Hult International Business School, where Velarde has served in the past as an Adjunct Professor.

For executives looking to grow their business, “Scale at Speed” offers an essential road map that enables their business to be on the path to success. The book will be available in the UK in paperback, and internationally as an eBook from Amazon, Barnes and Noble and other leading booksellers on June 10th as well as via Audible and other top audiobook services worldwide.

About 2Y3X

2Y3X was started by Felix Velarde, who founded one of the world’s first web design companies in 1994 and went on to lead six pioneering agencies and a marketing services group, and Frank Kelcz who spearheaded Ziff-Davis’s international expansion before joining the venture capital world.

For 2Y3X:
Samantha Katzeff
NRPR
[email protected]
+1-424-421-9610

For more information please email [email protected]

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Build, Sell, Retire

Build, sell, retire

This event, Build, sell, retire took place on March 10th 2021. We’d like to thank the speakers and the attendees. If you have any questions about the content or for any of the speakers please contact [email protected].

We were joined by the fantastic Chris Averill from 2Y3X, CTI founder Nick Rhind and Jo Evans from Lewis Silkin, who shared their stories and revealed the secrets to successful selling experiences.

Global entrepreneur and pilot Chris Averill has 24 years of experience in innovative businesses with customer experience at their core. He grew and sold his company triumphantly in 2016 and knows both how tough the selling journey can be – and how rewarding it is at the finish line. So now he’s guiding other business owners along that very bumpy road to acquisition.

Chris has also documented his experience in his brand new book, Build Sell Retire, which has been named the ‘blueprint every business owner should read’. In this session, he’ll share what he would have done differently when he sold his business, so you can get there faster, with fewer hiccups along the way!

2Y3X growth consultant Chris Averill author of Build Sell Retire

Since CTI Digital was established in 2003, Nick Rhind has been building a network of leading digital agencies with over 200 specialists across the UK and Europe. As CEO, he’s achieved this growth by investing in talented individuals, advancing technology and clients’ visions.

Nick Rhind

“I am still buzzing with ideas. They assembled a thoroughbred panel of specialists who have ‘been there and done it’ and shared lots of invaluable insights for us all to implement in our respective businesses.”

Léon Milns, Founder, WeAreAdam

Jo Evans partner at Lewis Silkin

Jo Evans is a corporate partner at the leading law firm Lewis Silkin, advising clients on mergers and acquisition transactions. She has more than 20 years’ experience representing and assisting the owners of privately owned businesses on the implementation of their growth plans and exit strategies. Nearly all of the people and businesses Jo represents operate in the creative economy – in marketing, media, communications, data and digital enterprises.

As well as corporate transactional work, Jo advises clients on a broad range of corporate matters such as LLP and company formation, joint venture and shareholder agreements, incentive share arrangements, raising growth capital and other inward investment, and capital restructurings and reorganisations.

“The event was a mix of practical advice, heart and honest raw human experience. A powerful and valuable starting point for anyone serious about growing and transforming their business.”

Adah Parris, FT Top100 BAME Tech Leader

For more information please contact us here for a chat
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Start-up kickstart event video

Start-up kickstart event video

This event, How to make sure your start-up is successful took place on February 3rd 2021. We’d like to thank the speakers and the attendees. If you have any questions about the content or for any of the speakers please contact [email protected].

Serial founder Felix Velarde shares the fundamental ingredients for ensuring your start-up is a success. The session is an hour and ten minutes long and includes a Q&A session with the forty or so start-ups that attended.

For more information please visit the Start-up kickstart workshop page, or contact us here for a chat
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Top 10 learnings from 2Y3X

Top 10 learnings from 2Y3X

This event, Top 10 lessons from five years of 2Y3X took place on December 10th, 2020. We’d like to thank the speakers and you the attendees. If you have any questions about the content or for any of the speakers please contact [email protected].

Felix Velarde shared the fundamentals for business leaders gathered from five years of successfully implementing the 2Y3X programme.

For more information about how we work please contact us here for a chat
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An interview with Silvia Christmann

Interview: Silvia Christmann

Silvia Christmann leads our North America East office. She is a business coach who has spent over ten years working closely with leaders and teams, driving them towards rapid growth. She supports leaders to become change-makers, to hit audacious goals and ultimately, to become their truest selves. Silvia has been praised for her practical, tangible, kind approach to coaching.

Silvia Christmann – 2Y3X New York City leadership coach

Silvia’s clients have included executives at BMW, Google, Toms and a range of VCs, startups and portfolio companies across seven international markets. She has also been featured in Forbes, Entrepreneur magazine, and has spoken on leadership at conferences worldwide.

Alongside her boutique coaching practice, she has recently joined the 2Y3X programme, where she helps leaders to succeed using a powerful framework for rapid and sustainable growth.

I spoke with Silvia to discover a little more about her background and her ambitions for the future.

Could you talk a little about your background? What types of businesses do you usually work with?

I joined my first startup venture right out of college, and I was doing business development for them, which I really loved. And from there, I actually went straight on to the next one. Neither one of those two survived the 2008 recession. However, I then joined the third startup which was Media Radar, which is still around. And that’s how I fell in love with entrepreneurship, building businesses, scaling and leadership development. So I was always the first non-tech hire, media advertising and technology companies. And I think what I loved about it was the idea of putting new products out into the market, looking for product market fit, building the team, developing myself as a leader, developing, startup front runners into leaders, building teams and scaling.

So all three of them I was, you know, getting them from zero to about one or 3 million. And then after I left Media Radar, I kind of ventured out on my own and started consulting to help companies scale on the side, and very quickly realised that there were some added components missing, which was being able to hold people’s feet to the fire in order to deliver on the roadmap I developed as a consultant. I had to turn around and really learn about human behaviour and leadership, so that I could better understand how to support clients to create change. So this is how I ended up turning my consultancy into executive coaching. Obviously going through various different training on the personal development and professional development side as well.

I’ve been doing that successfully for the last 10 years. And I have a very loyal client base of CEOs and senior executives, working with them in that exact same intersection of their self development, capacity building, scaling and fast paced, high growth environments.

I work with C-suites, and then I work with the senior managers if necessary, if it relates to scaling or capacity building, to work on performance, coaching or advising to make sure that what we think we need to do actually gets done as well, and helping people through limiting beliefs. And also other mindsets and perspectives that might be holding them back from executing a roadmap that’s put in front of them.

How did you come to be involved with 2Y3X? What was your initial impression about the methodology and what are you hoping to achieve by joining the team?

Felix (co-founder) is a colleague and a friend. I believe we’ve been having this ongoing conversation about business growth for the past 10 years, almost! I think that the methodology is wonderful. It’s an easy to implement, step-by-step structure that people can follow. And it’s a great addition to what I do, because giving people a roadmap without understanding what drives them and understanding the nature of human behaviour, doesn’t always guarantee that the map is executed. Which is where I come in. I can really help people to not stand in their own way and also to deliver what they set out to achieve. You say that you love working with people who ‘dare to care’, who challenge dated systems, and transform the status quo…. With the status quo in mind, could you share the key issues which you’d like to help change in your industry?

I would almost say I’m a little industry agnostic. What’s more important to me is whether or not I’m working with changemakers. And changemakers are people who are disruptors, who are looking at the problem in front of them from a new and fresh perspective. And I would say in this day and age, almost every industry sector is ripe for disruption, because it’s either the technology, the systems, the leadership model, and you know, from a sustainability perspective, identifying what’s working and what can we do differently. And there’s so much opportunity out there right now to reinvent and change.

What one piece of advice would you give to business leaders struggling to stay afloat during these difficult times?

Well, if they’re faced with fear or are overwhelmed, having lots of challenging decisions to make, I think it’s important to take a step back and make sure you’re emotionally and psychologically well resourced. So that you are ready to respond to the challenge that’s in front of you.

And this can look different to each individual because that individual might need a different ratio… It could be tactical, it could be interpersonal, it could be the need for a mentor or advisors. In 2020, most people I’ve come across in a professional context have stopped sleeping, and this makes the error rates spike, and our ability to make decisions completely drops.

Take care of yourself. Get tactics and strategies in place, and a support system around you. Know that most of the time you can only make imperfect decisions, one step at a time.

Are there particular issues which you personally find important and get excited to fix, regardless of the client?

Well, I always look at leadership development and capacity building and that really excites me. Asking how do we effectively scale and what does that mean? Because sometimes the problem isn’t the pipeline, the problem is you, are you as a person developed enough, as a leader, to present a roadmap to your team and give clarity and direction? Leadership is not a title, it’s a mindset and action that means you are able to get people collectively moving towards a common goal.

Are there any books or podcasts (business-related or not) you’ve found useful or inspiring recently which you’d recommend?

I always recommend Breneé Brown’s book Dare to Lead because it takes a fresh look at what leadership can look like. I do think that White Fragility is actually quite a powerful book. It’s very eye opening. And then I do go back to Chris Voss – Never Split the Difference quite a bit. It’s phenomenal, and a really wonderful guidebook to life because we are ultimately in negotiation with everything in our life.

Silvia looks after the US East Coast where she delivers the 2Y3X programme to companies who want to grow rapidly. Get in touch
if you’d like to speak with Silvia about where your business is at, and where you want it to get to. You can also meet our other consultants here.

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Leading through uncertainty

Leading through uncertainty

This event, Leading through uncertainty took place on December 9th, 2020. We’d like to thank all the speakers and you the attendees. If you have any questions about the content or for any of the speakers please contact [email protected].

The seller’s experience

Rachel Murphy explained how she approached preparing to sell her business, Difrent to Panoply during a global pandemic while operating virtually.

Leading through uncertainty

Rebecca Jenkins shared her experiences in growing businesses through difficult times and how they helped her to navigate and pivot during the COVID19 crisis. This was a talk filled with valuable insights for business owners.

Bonus: Felix Velarde’s blink-and-you-missed-it confession about seeking outside help.

For more information about how we work please contact us here for a chat
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Selling value in the industrial world

Value-based selling in industry

This event, Selling value in the industrial world took place on December 3rd, 2020. We’d like to thank all the speakers and you the attendees. If you have any questions about the content or for any of the speakers please contact [email protected].

How to sell and price your value

…So that your customer is able and willing to pay you for value delivered.

Todd Snelgrove shared some value selling best practices, showing attendees how both product and service-based businesses can quantify their value.

How to structure growth

Ali Karademir talked about how the structured growth programme at 2Y3X helps business owners to address all areas of their business. This process also supports owners and their teams in articulating makes their business unique and valuable.

For more information about how we work please contact us here for a chat
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2Y3X launches in the Middle East

Announcing 2Y3X MENA

2Y3X, the growth acceleration programme with a five-year track record of doubling participating companies’ revenue, is launching in the Middle East and North Africa.

Left to right: Jihad Al Houwayek, Georges R. Chakar – 2Y3X programme Middle East and North Africa, GCC region

United Kingdom-based 2Y3X has signed an agreement with LINK Advisory, the UAE-based management consultancy, to deliver the 2Y3X® Programme throughout the Middle East region and North Africa (MENA). The programme launches with two tiers, one for rapid rebound planning and execution over ninety days, the other a two-year programme designed to rapidly scale participating companies.

2Y3X co-founder Felix Velarde said, “The team headed by Georges Chakar and Jihad Al Houwayek is highly regarded in the region and shares both our values and our vision. 2Y3X’s mission is to give business leaders the tools and processes to break through the business plateau and rapidly scale their companies. With the programme now available in the MENA region we can now help more business owners achieve their ambitions.”

Founder and CEO of LINK Advisory, Georges Chakar said, “It is an honour to partner with Felix Velarde and Frank Kelcz on this exciting venture. As the master licensee for the 2Y3X programme in the MENA region, our mandate is to work with leaders and organisations to not only assist them to rebound from the current economic turmoil caused by the pandemic, but also to help them create agile and resilient teams with a positive outlook. We are delighted to be able to provide the programme to companies in the region, to give them the tools to drive growth and acceleration so they can benefit from emerging opportunities.”

The 2Y3X Programme is a two-year programme for companies that have reached a plateau but who lack the processes and frameworks to be able to expand. The entry-level 2Y3X QuickMap® programme is a 90-day version for companies who need strategic planning for a fast rebound. The company also operates a pro bono service for companies that are in need, with a particular focus on minority and women-owned businesses.

LINK Advisory is a consulting firm implementing business transformation strategies in growth markets. It covers a variety of industry sectors including hospitality, tourism, retail, telecoms and government, and has worked with some of the region’s biggest brands.

2Y3X was started by Felix Velarde, who founded one of the world’s first web design companies in 1994 and went on to lead six pioneering agencies and a marketing services group, and Frank Kelcz who spearheaded Ziff-Davis’s international expansion before joining the venture capital world.

For more information please email [email protected]

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