Articles, videos and interviews
Articles, audio and video
The 2Y3X client’s experience
How the 2Y3X programme works in real life, from the perspective of a founder and CEO who has been on the 2Y3X journey. Deeson founder Tim Deeson is interviewed by Jim Sterne, Mia McTigue-Rodriguez and Felix Velarde. Not to be missed!
Using culture to drive growth
Chris Shipley (The Adaptation Advantage), Bretton Putter (Culture Decks Decoded and Own Your Culture: How to Define, Embed and Manage your Company Culture), Chris Averill (Build, Sell, Retire) and Felix Velarde (Scale at Speed) in a truly fascinating discussion.
How does 2Y3X work?
Filmed at the Nudge Ideas Festival, this illustrated talk describes the basic framework that drives stellar growth for our clients.
Scale at Speed series
Top 10 learnings from 2Y3X
We shared the fundamentals for business leaders learned from the first five years of successfully implementing 2Y3X.
How to grow your company fast
This 35-minute SmallSparkTheory interview by Lucy Mann includes an in-depth Q&A:
- How to develop strategy
- Competitive differentiation
- Senior Management Team set-up
- How to attract the best talent
- How to win new business
- How to maximise value for sale
How to triple in size
Nathan Anibaba’s 1-hour Agency Dealmasters interview with Felix Velarde about his history and 2Y3X.
The interview is wide-ranging and discusses the essentials of the programme, the main attributes of the most successful participants, and what goes into building a highly successful and scalable company.
Developing a value proposition
This 20-minute interview by Bill Mountain of ACrew4U discusses the thinking we use when we’re working with companies to define their new proposition. We talk about what makes a great positioning statement, why truth matters, and how all of this will affect your future growth.