How to get the highest possible sale value when you sell your agency with the 2Y3X accelerator
Selling your agency
this year?
If you are aiming to exit within the year, the 2Y3X sale accelerator fixes your
discount factors fast so you can exit at the highest possible valuation
Exceptional experience
Many agency owners and leaders who work with 2Y3X are aiming for exit. If you want to maximize your agency’s sale value and exit price we are the experts in addressing and fixing discount factors. With more agency founder experience than any investment bankers or M&A advisors, 2Y3X’s clients sell for exceptional multiples.
Get the best deal
If you are aiming to exit this year, we have a laser-focused service that will fix the major discount factors fast. Our aim is to maximize your sale price. We will also introduce you to trustworthy agency M&A brokers, tax advisors and specialist lawyers so your agency exit goes smoothly.
Find the right buyer
It addresses the key discount factors buyers look for when valuing marketing agencies. It establishes a highly motivated succession team. It improves your client retention, profitability, scalability, proposition and positioning. And it frees you up to find the best new home for your agency.
Get your agency exit right first time
Expert preparation for sale
Duration
Maximum 12 months
One-day kick-off workshop then 12 days over 12 months
Expert remote facilitation
Additional leadership time for key meeting preparation and tailored introductions
Investment
Fixed price of $10,000 per month for twelve months
2Y3X takes no additional fees or commission
Third party costs (legal, brokers/investment bankers, financial advisors etc.) not included
Outcomes
Total team buy-in
Key discount factors addressed
Membership of the US’s leading private agency M&A Slack community
Templates for best practice data room preparation
Personal introductions to industry-leading brokers, legal and tax advisors
What they don’t tell you
about selling your agency
What you need to know
Frequently asked questions
What is the 2Y3X Sale Accelerator program?
2Y3X Sale Accelerator is based on our highly successful frameworks for delivering increased agency value. It’s a maximum 12-month fixed price program that specifically addresses agency discount factors (including positioning, succession team, profitability, risk mitigation and scalability) in order to maximize the price you get when you sell your agency. Like 2Y3X it’s delivered by experienced founders, entrepreneurs and business leaders.
Who is 2Y3X sale accelerator for?
The 2Y3X sale accelerator is aimed at founders who want to sell for the highest possible price within the next year. It’s aimed at businesses with $2–10m revenue and 10-100 people. It is for you if you know you want to address and fix all the major M&A discount factors acquirers will apply when valuing your agency and in particular when undertaking buyer’s due diligence on your company.
How is it structured?
The program starts with an initial assessment of your agency’s likely market value, followed by the setting of goals and timelines for selling your agency. We then help you create your Growth Lab Team and together we will create a twelve-month roadmap and action plan with your team, setting quarterly tasks to address and fix problems before helping you go to market and introducing you to the key advisors, including the specialist brokers, tax advisors and lawyers you will need when you start the sale process.
How do the fees work?
The 2Y3X sale accelerator has a fixed fee of $120,000, spread over twelve monthly instalments of $10,000. This fee is payable regardless of when your sale is agreed.
We also offer a fixed price assessment which includes the roadmap and action plan workshop, at $10,000.
When is the best time to start?
You should fix your discount factors as far in advance of a sale as possible, to give potential buyers confidence you are stable and have a fantastic future ahead under their ownership. The main 2Y3X program was created to do this over two years and therefore has time to stabilise fixes as well as triple your potential sale value, so is worth considering if you are not considering an imminent sale.
Does it work?
Yes. Agencies including Rawnet, Deeson, Alpha Century, Nucco Brain and Verb Brands have all sold for a premium having addressed their discount factors with 2Y3X.
Start your agency’s transformation
2Y3X programs
The 2Y3X program
$8,333 per month
2Y3X does what it says on the tin. Our team comprises respected industry leaders and founders who have grown agencies and know exactly what to do. We’ve spent eight years helping agencies scale fast – with 50% of our fee at stake to ensure success.
For smaller agencies
$4,500 per month
Our entry tier is for agencies with fewer than twelve staff and less than $1.2m revenue. You’ll get our 2Y3X frameworks focused on building revenue and giving you confidence as a leader. This is an affordable way to get your scaling journey off to a flying start.
2Y3X sale accelerator
$10,000 per month
If you’re aiming to sell your agency within twelve months this program fixes discount factors fast while developing your succession team. We’ll give you access to the best advisors in the business and free you up to focus on doing the best possible deal.
Discover 2Y3X
Our programs and workshops
The 2Y3X program
Strategy map workshop
Proposition development
2Y3X scales independent agencies fast – with guaranteed results. Does your agency meet the criteria?
Create a robust three-year plan with expert guidance and guaranteed team buy-in, in a single intensive day
We will help you define a tight and clearly articulated value proposition that will attract your ideal clients
Email [email protected]
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