International team of specialist growth acceleration consultants
We deliver scale at speed
2Y3X consists of experienced, heavyweight consultants who are all experts in their respective fields. They deliver the 2Y3X program, QuickMap, proposition development and pro bono services to companies in a variety of sectors.
These include creative, marketing, digital and technology agencies, media and production companies, engineering and related manufacturing and supply chain firms, social impact companies, tech start-ups and professional services firms. We also cover a variety of territories including the UK, USA and Canada, the Middle East and North Africa.
Georges R. Chakar
Georges Chakar is the founder and CEO at innovative consulting firm LINK Advisory, the 2Y3X master licensee in the MENA region. He is a strategy professional, highly regarded in the communications and leadership sphere, with over 20 years’ experience in hospitality and destination development.
Georges has played a key part in transforming regional landmark destinations including Saadiyat Island, a mixed-used development encompassing the largest concentration of cultural institutions in the world including The Louvre Abu Dhabi and the Guggenheim Abu Dhabi. He is also an investor in several start-ups in the MENA region.
Jihad Al Houwayek
Jihad Al Houwayek is a partner at LINK Advisory. He is a senior marketing and retail professional with more than 17 years’ experience across all GCC markets. His expertise spans multiple industries including luxury retail, apparel, FMCG, real estate and advertising.
Jihad has managed regional and international brands including Damas, Cole Haan, McDonald’s, Yves Rocher, Graff Diamonds, Fabergé and Mouawad Jewellery. He has extensive experience in all aspects of increasing market share and growing profitability.