International team of specialist growth acceleration consultants
We scale your business at speed
You’ll notice the word ‘first’ crops up a lot in our team bios. That’s because our consultants are pioneers like you. From where you stand now, they’ve built and led successful global brands. Using the 2Y3X framework, they’re going to get you there too.
Growth acceleration specialists in creative, marketing, digital and technology agencies, media and production companies, engineering and related manufacturing and supply chain firms, social impact companies, tech start-ups and professional services firms.
Territories: UK and Europe; USA and Canada; Middle East and North Africa.
Georges R. Chakar

Georges Chakar is the founder and CEO at innovative consulting firm LINK Advisory, the 2Y3X master licensee in the MENA region. He is a strategy professional, highly regarded in the communications and leadership sphere, with over 20 years’ experience in hospitality and destination development.
Georges has played a key part in transforming regional landmark destinations including Saadiyat Island, a mixed-used development encompassing the largest concentration of cultural institutions in the world including The Louvre Abu Dhabi and the Guggenheim Abu Dhabi. He is also an investor in several start-ups in the MENA region.
Jihad Al Houwayek

Jihad Al Houwayek is a partner at LINK Advisory. He is a senior marketing and retail professional with more than 17 years’ experience across all GCC markets. His expertise spans multiple industries including luxury retail, apparel, FMCG, real estate and advertising.
Jihad has managed regional and international brands including Damas, Cole Haan, McDonald’s, Yves Rocher, Graff Diamonds, Fabergé and Mouawad Jewellery. He has extensive experience in all aspects of increasing market share and growing profitability.
North America

Jim Sterne – 2Y3X West; chair, Digital Analytics Assoc. Author of 12 books. Lectured at Harvard, MIT, Stanford.
United Kingdom and Europe

Felix Velarde – chief executive. Pioneering founder and serial multiplier of revenue. Felix’s web design and eCRM agencies were among the first in the world. Over a twenty-year career, he founded, grew and sold a number of high profile companies. He is a lecturer at Hult Business School and author of Scale at Speed.

Mwangala (Mo) Lishomwa – global managing director. Mo forged a career at the cutting edge of innovation, building the UK’s first television streaming platform as well as adidas’s first wearables business. A specialist in digital transformation, she has held senior leadership positions at companies including Saatchi & Saatchi, Publicis Sapient, and Adobe. She is an ambassador for BAME 20:20 and an industry mentor.

Eva Appelbaum – An award-winning digital background (Amnesty International’s first global digital director, WPP Asia social and digital director, BBC digital transformation director) led Eva to specialize in using innovation to enable organizational change. She is a judge of the Digital Impact Awards.

Ali Karademir – An industrial engineering specialist, Ali worked his way up from sales manager to board member of African units of the manufacturing giant SKF. He is an experienced leader and driver of growth in sales, management cohesion and profitability in (often politically challenging) markets across the Middle East, Africa, and Europe.

Owen Valentine Pringle – Owen is a senior transformation strategist, specializing in media, government, NGO, and cultural sectors. He has led communications and digital departments at ITN, Sky, and Southbank Centre, before serving as chief of staff at ActionAid International. The Financial Times named him one of the UK and Europe’s 100 most influential BAME leaders.

Babita Devi – Over almost three decades in marketing, business development, and commercialization, Babita has founded two businesses and helped hundreds more. She is a coach for Judge Business School, a mentor at Barclays Eagle Labs, and a board member at Sure Valley Ventures.

Ian Whilby – A business development specialist, Ian was responsible for the growth of some of the first digital agencies in London. He is a recognized industry expert in exploiting new channels to market, driving CRM and customer retention for cybersecurity, SaaS, IT, and financial services.

Steve McNulty – non-executive director. A specialist in ESG, Steve helps companies achieve the triple bottom line of people, planet, and profits. During 35 years as a serial CEO, he has founded several apps as well as a successful business consultancy. He is chair emeritus of Vistage, the world’s largest executive coaching organization, where he has helped many CEOs grow, transform and exit their companies.

Frank Kelcz – co-founder. Frank is a technology investor and entrepreneur, with a record of launching, turning around, and growing international media, technology, and comms companies. He was responsible for launching Europe’s most successful tech publications (27 titles over three continents) and spearheaded Ziff-Davis’s European launch. He is an advisor to the UKTI’s Venture Capital Unit.