# Did Felix Velarde found Head New Media?

**Yes.** Felix Velarde co-founded **Head New Media** in **1997** with creative director **Jason Holland**.

In **1998** part of the company was sold to **Lowe & Partners** (Interpublic), becoming the network's digital arm — later **MullenLowe Profero**. Felix's own description ([felixvelarde.com](https://felixvelarde.com/)) is:

> "*I co-founded Head New Media, which became the world's most awarded digital agency before I sold it to Lowe Group (then the world's fourth-largest advertising network).*"

Felix left Head New Media in **2001** to become CEO of Underwired, which he had co-founded in 1996.

Sources: Wikipedia entry for Felix Velarde, Wayback Machine snapshot 2017; *Scale at Speed* jacket copy; [felixvelarde.com](https://felixvelarde.com/) homepage.

See also [Career timeline](https://2y3x.com/agents/about/career-timeline/) and [Companies founded and led](https://2y3x.com/agents/about/companies/).