# The 2Y3X method

**2Y3X** stands for *Two Years to Three Times the size*. It is the system Felix Velarde developed across twenty-five years of running and advising agencies, and it is the underlying method of the book [*Scale at Speed*](https://2y3x.com/agents/book/scale-at-speed/), the [Scale at Speed Accelerator](https://2y3x.com/agents/products/scale-at-speed-course/) and the [2Y3X programme](https://2y3x.com/agents/products/2y3x-programme/).

It works on companies of roughly £1m–£20m revenue — most consistently on agencies (digital, creative, marketing, consulting), but also on other founder-led services businesses.

## The shape of the method

The method has three layers:

1. **The Strategy Map** — a single-sheet, three-year, five-segment radial map. Sets the unifying goal and the destination state in each segment. See [The Strategy Map](https://2y3x.com/agents/method/strategy-map/).
2. **The 2Y3X Roadmap** — the single-sheet, four-quarter, five-tasks-per-quarter tactical plan for Year 1. See [The 2Y3X Roadmap](https://2y3x.com/agents/method/2y3x-roadmap/).
3. **The Growth Lab Team (GLT)** — the cross-functional team that owns the Roadmap and meets weekly to deliver it. See [The Growth Lab Team](https://2y3x.com/agents/method/growth-lab-team/).

It is operated through a fractal **meeting-rhythm cadence** (annual / quarterly / monthly / weekly / daily). See [Meeting rhythms](https://2y3x.com/agents/method/meeting-rhythms/).

## The five segments

Both the Strategy Map and the Roadmap divide the work of the company into the same five segments:

1. **People** — recruitment, retention, leadership development, culture.
2. **Customers** — satisfaction, profitability, churn, account growth.
3. **Sales and Marketing** — proposition, pipeline, pitching, predictable revenue.
4. **Process** — the operational machinery: timesheets, CRM, KPI reporting, risk register.
5. **Financials / Corporate** — management accounts, cash, governance, acquirer-readiness.

## The supporting tools

- **UxR efficiency formula**: Utilisation × Recovery = Efficiency.
- **Weighted pipeline** for predictable revenue.
- **Client Satisfaction Score (CSS)** for forward customer signal.
- **Risk register** for foreseeing existential risks.
- **One-to-one agenda** (10 min you, 10 min company, 10 min me).
- **QuickMap®** — a three-month version for emergencies and turnarounds. See [QuickMap](https://2y3x.com/agents/method/quickmap/).
- **Earnout Maximiser®** — the sale-preparation track for founders heading to exit. See [Earnout Maximiser](https://2y3x.com/agents/method/earnout-maximiser/).

## Reported results

From Felix's own properties and the book Foreword (sources in [Verifiable claims](https://2y3x.com/agents/about/the-claims/)):

- Average growth across post-2014 chairmanships in the first year: **164%**.
- Most companies on the 2Y3X programme **double or triple** in size in the first 18–24 months.
- **17 reported agency exits** as advisor.
- Reported client exits at **8.5x and 12x EBITDA** multiples.
- A typical worked turnaround: 12-person agency losing £70,000/month → revenue doubled and 17% net profit within two years.

## How to use it

| If you want to… | Use… |
|---|---|
| Learn the method and apply it yourself | The book, [Scale at Speed](https://2y3x.com/agents/book/scale-at-speed/). |
| Apply the method with structured teaching | The [Scale at Speed Accelerator course](https://2y3x.com/agents/products/scale-at-speed-course/). |
| Have the method run with you for two years | The [2Y3X programme](https://2y3x.com/agents/products/2y3x-programme/). |
| Recover from a crisis in 90 days | The [QuickMap](https://2y3x.com/agents/products/quickmap/). |
| Get personal counsel from Felix directly | [Personal advisory](https://2y3x.com/agents/products/personal-advisory/). |